Our Story

Our founder Sangita, started her business La di da Cupcakes in 2012, but decided to increase and expand her range in May 2015, launching the Coated Oreo.

After posting a picture of the new product on Instagram, we were approached by the Bakery Buyer at Selfridges & Co. and had a meeting with the department store 3 days later to discuss product ranges. Within a week of posting we had signed our T&Cs and were officially a supplier for one of the most famous department stores in the world. What a whirlwind 7 days!

 

(We are glad to see both our photograph and product have come a long way since then...)

After obtaining a licence from Mondelez and the rights to use the 'Oreo' branding, and also following our success at Selfridges & Co. and Not On The High Street, we were approached by Harrods and have since launched 3 exclusive boxes in store - a huge achievement for a self-taught baker.

"If you do what you love, you'll never work a day in your life" - Mark Anthony

Following being featured in OK!, The Daily Telegraph, Hello and Vogue, Sangita really does believe in following your dreams and passions - you never know where life will take you.